Built by an artist. Made to fit any small business.

Keep the clients you love. Lose the admin.

Every DM, text, call and form in one inbox. Follow-up runs itself. Book the way you already do, just cleaner.

Tattoo artist or shop? Start here
The problem

DM to DM. Phone to phone. Something slips.

Six apps, six places to lose a client. Now it all lands in one inbox, pings your phone, and waits for you.

Instagram DM
Facebook
Texts
Calls
Email
Website form
One inbox
Notifications on your phone
Full history per client
Search it all later
Not one size fits all

You didn't start your business to be like anybody else. Why build your system like everybody else?

Not a template. The keys to make it yours: your intake, your deposits, your booking rules.

Request and approve

You review the project before anything hits the calendar.

Self-booking

Clients pick a service and an open time. Deposit locks it.

Hybrid

Simple work books itself. Custom requests come to you.

Just talk

Take the call like normal. It logs it and kicks off your next steps.

Automated admin

First message to follow-up. Handled.

You show up Automated
01 · You

First contact

Say hi. Get a feel for them.

02 · Auto

Intake

Your questions, sent for you.

03 · You

Consultation

Talk through what they want.

04 · Auto

Deposit and reminders

Paid, booked, confirmed.

05 · You

The appointment

Do the work you love.

06 · Auto

Aftercare to rebook

Aftercare, review, next visit.

You show up three times. The system handles everything in between.

The long way around

Most businesses build their system one fix at a time.

Saving money now usually looks like this.

  1. 01

    A site

    You need to be found.

  2. 02

    Booking

    Back and forth by DM gets old.

  3. 03

    Payments

    Deposits, so people show up.

  4. 04

    Follow-ups

    Reminders and aftercare, by hand.

  5. 05

    SEO and social

    All the free stuff. Most of it never gets done.

  6. 06

    Ads

    You run them yourself. No idea what's working.

  7. 07

    The agency

    Often $2k a month, ad spend plus their fee. They want to rebuild it all and hold the keys.

Step 07 is usually the system you needed at step 01. It just costs more now, and someone else owns it.

The day one way

Set it up once. Add to it. Never start over.

It's all in the platform from day one, already working together. When you get to ads, the tracking is waiting. Run them with an AI assistant, not a firm taking a cut.

Site and funnels Booking Deposits and payments Reminders Follow-up Reviews Social posting Ad tracking One inbox Mobile app
Pricing

One platform. Pick how far you take it.

Flat monthly price. No contracts. Grow without moving a thing.

Platform
$97/ month
+ usage

The whole platform, plus the help to actually learn it.

  • The whole platform: inbox, site, booking, payments, follow-up, ad tracking
  • BOLDBooking tools you won't find anywhere else, plus the LBKH apps
  • Custom tools: we'll make them, or show you how
  • Holistic Onboarding: three apps, a knowledge base and the video series
  • A kickoff session with me
Get started
Professional
$297/ month
+ usage

For shops and teams with more than one artist or provider.

  • Everything in Platform
  • 5 users and 10,000 contacts
  • Courses, communities and a client portal
  • A $25 usage credit after your trial
Get started Or pay yearly, 2 months free
Studio Pro
$997/ month
+ usage and ad spend

Everything for a team of pros.

  • Everything in Professional
  • Unlimited users and contacts
  • AI Employee Unlimited included
  • $25 a month in usage credits
  • Usage at cost, no markup
Get started Or pay yearly, 2 months free

Usage is calls, texts, email and AI, billed as you go. Don't use it, don't pay for it. Ad spend goes straight to the ad platforms.

Need your site built or an executive setup?

Packages available. Just reach out.

Book a call
Who's behind this

Hi, I'm Mickey.

Tattooing found me broke, naked and alone, and it's given me everything I have. I've owned Montana Tattoo Company for over 10 years and still take appointments most days.

Then I started Lowbrow Know-How. Both needed marketing, so I started LBKH Solutions, and BOLDBooking came out of that. BOLDBooking is the platform. LBKH handles design and advertising.

I did the math on building my own CRM. The subscriptions and API costs alone ran over $100 a month, before managing any of it. And there's no competing with a full dev team, or the thousands of people already making videos on this software.

So BOLDBooking runs on HighLevel, white-labeled, with my onboarding, tools and support on top.

The learning curve can be a bit much. But these systems all feed each other, so I get them working together before you start cloning pages, forms and emails. Adding things later gets a lot easier.

Straight answers.

Do I have to change how I work?

A little. You're adding new tools. Set them up to match how you work now, or use the chance to streamline. Either way, learning it all together is a lot faster than learning it one piece at a time.

Can clients still DM me?

Yes. Answer from the app or from Instagram. The goal is to keep you off social media unless you need to be there, so you may want to turn a few notifications off.

Is this HighLevel?

The core is, like plenty of booking platforms. On top of it are apps and tools I built myself, starting with Holistic Onboarding. You won't find them anywhere else. Same price as HighLevel, same features, more tools.

What does "+ usage" mean?

Calls, texts, email and AI are billed as you use them. Don't use it, don't pay for it.

I'm a tattoo artist. Is there a version for me?

Yes. The tattoo page has the numbers and the tattoo add-on.

What if I leave?

Your contacts and data are yours. Export them anytime.

You are your most expensive employee.
Today you're

20 minutes. Show me how you book now. I'll show you where it's leaking.

Strategy session