Developing your brand shouldn't be an afterthought. Getting this nailed down first will mean you have cohesive messaging when you get to market.

We define your brand voice and build a messaging framework that keeps every touchpoint consistent, persuasive, and scalable.

We spend time learning about and defining your business, your values and your vision. Making clear statements that your can use moving forward.

After your initial strategy session we will continue Q&A style over SMS at your pace. We will ask a question, answer when you have time. We will continue until it is done.

We create a centralized internal Brand Guide (Guidelines for staying on brand), Brand Voice (Scalable instructions on how your brand should be communicating), a Brand Wiki (This will offer more details from which you will be able to train a custom AI assistant that speaks your brand language and supports every system you build next.


Everything but a logo. Over a number of meetings we will help to develop your entire Brand Identity Blueprint. This will be delivered as documents along with instructions on how to use them for your own implementations. We do offer a printed and bound version as a separate product.
Brand Guide
Brand Voice
Brand Wiki
Trained GPT
Font / Palette Suggestions
Printed and bound final product
Logo Suggestions and thumbnailing
Custom Designed Website / Store / Funnel
Automated Booking Workflow
Custom Knowledge Base
Voice AI (never miss a call)
Website Schema Setup (For SEO)
GMB Audit and corrections
Bulk posting ability (One to Many)
Social Booking
Conversation Ai
Identity Designer

"After years of struggling with my messaging and branding I figured out the answer. I had to start from scratch and take seriously things I had overlooked before like having a clearly defined brand. Nailing down your brand guidelines and a brand voice was a pivotal moment, doing it first meant the rest of the build was easy."

You need to define your brand because without it, you're building a house on quicksand. I had been building my brands for over 10 years before I realized to importance of a solid foundation.
Here’s the blunt truth:
If you don't know exactly what you stand for, your customers won't either. If your voice is muddy, your marketing will suck—and you'll attract the wrong people (the ones who drain you and waste your time). If your messaging isn’t strategic, you're gonna spend 10x more energy trying to duct-tape your way into "looking legit."
Bold logic:
→ Your brand isn’t just your logo or vibe. It's the system that ties your mission, voice, audience, and service together - so every move you make compounds instead of contradicts.
When you define your brand:
You cut through the noise instead of blending into the sea of basic businesses. You attract the right clients without begging, convincing, or discounting yourself into oblivion. You build scalable systems because your voice, positioning, and offers are already crystal clear. You stay sane. Fewer pivots, less burnout, more momentum.
No brand definition = constant confusion.
Strong brand definition = automatic alignment.
Pick your poison:
I can sell you the service alone and invite you to the weekly meetings and you can move at your own pace. Theoretically if you have the time it can be done in 14 days. During Cohort promotions we tend to group people together for efficiency in teaching time. In these instances we generally go through and set everything up, and then through group and personal meetings we will get in there and make everything customized to your unique use case.
The difference between this and other site builders, we operate around the idea that when a client has a question, they should get an answer. Your ability to serve this greatly expands your ability to advertise and market without the overwhelm.
Bold logic:
The faster you move, the faster you win. Splurge on the full build and get back to what you do.
All the cool kids are doing it!
And it's really not as crazy as it sounds.... Many of us get bogged down with admin tasks and we don't always have great SOPs for employees. During our branding interview we learn EVERYTHING about your business. We save these as a series of documents and then train different "Agents" to deliver the answers to you or your team or your client anytime night or day. From writing on your site to filling out interviews and everything else. We will set this up for you AND teach you how to use it! An agent to answer the phone, one for written messages, one to help with blogs, one to help with internal inquiries from staff.
To be realistic, its an interactive FAQ with some flare.
We're delivering a guide you can hand to clients, employees, and marketing teams - or anyone else who needs to understand your brand without screwing it up.
You’ll also be able to use this guide to train any LLM (large language model). Smart move.
Doing this early in your build takes a little extra money and time, but it locks in consistent, on-brand communication
from Day One. If someone’s off-message after this? It’s because they’re not using the system, not because the system failed.
Reliable systems produce reliable results.
Think of it like buying a 24/7 agent who can:
Write the perfect copy anytime Stay upbeat, positive, capable, and always stay on-brand no rewrites, no second-guessing.
If you are using BOLDBooking or any other GHL implementation, these files can be used to inform your Ai Agents right within the platform.
Strategic thinking now saves you brute-force fixes later.
Have more questions?
Book a Strategy Session over Zoom to see what is best for you use case.
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